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Hispanics now account for 18.7% of the US population and are the largest minority group in the United States, according to the U.S. Census Bureau. Their buying power has nearly tripled.
The 2020 Census Bureau report shows an estimated 62.1 million Hispanics live in the U.S. Nearly half of Hispanics in the U.S. own their own homes. They outspend the average American on home furnishings, TV, radio and electronic equipment, cleaning supplies, and telephone services.
Selectable by age, gender, income, education, mail order responder, dwelling type, language used, credit card, occupation and life stage.
Language Preference: $15/M
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Hispanic - Prefers Spanish
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3,765,123
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Hispanic - Does Not Speak Spanish
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4,110,691
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Hispanic – Speaks Both
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7,009,085
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Non-Hispanic
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3,157,826
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Cell phones and landlines are available. Please inquire.
100% NCOA processed quarterly. Zip+4 Appended.
Minimum order 3,000 records
State Counts:
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AK
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15,746
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ID
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67,131
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MT
|
13,414
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RI
|
68,250
|
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AL
|
79,511
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IL
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619,700
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NC
|
352,808
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SC
|
109,467
|
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AR
|
76,609
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IN
|
168,379
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ND
|
8,711
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SD
|
10,092
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AZ
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549,207
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KS
|
101,834
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NE
|
64,359
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TN
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137,881
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CA
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3,867,616
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KY
|
67,166
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NH
|
23,407
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TX
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3,315,442
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CO
|
409,704
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LA
|
111,323
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NJ
|
591,268
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UT
|
129,263
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CT
|
224,555
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MA
|
343,717
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NM
|
283,234
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VA
|
280,186
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DC
|
26,203
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MD
|
211,945
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NV
|
311,791
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VT
|
5,868
|
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DE
|
34,363
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ME
|
12,153
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NY
|
1,107,250
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WA
|
300,519
|
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FL
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2,019,784
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MI
|
205,867
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OH
|
202,984
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WI
|
151,979
|
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GA
|
315,942
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MN
|
105,205
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OK
|
131,593
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WV
|
13,526
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HI
|
51,346
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MO
|
102,454
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OR
|
172,450
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WY
|
17,371
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IA
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67,986
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MS
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36,497
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PA
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347,668
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Suggested Usage:
Target Hispanic homeowners for home decor, computer and video products, and food, as well as apparel, banking and insurance offers, CD's and videos, cars, and telecommunication. |
