|
COUNTS THROUGH 06/02/2025 |
|
|
| 11,385,070 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 11,385,070 |
BOOK READER RESPONDERS MASTERFILE |
$80.00/M
|
| 2,289,357 |
LARGE PRINT PROSPECTS |
$85.00/M
|
| 3,910,548 |
ROMANCE AND MYSTERY READERS |
$85.00/M
|
| 5,325,450 |
FEMALE NOVEL READERS AND MOVIE RENTERS |
$85.00/M
|
|
|
NHD Book Readers are dedicated readers who have responded to say that they read a variety of books and magazines. Many of the senior set have already shown an interest in large print books and magazines. These readers are usually over 50 years old, own their own homes, earn $50,000 + in the household and purchase via direct response.
Many of these responders are romance and mystery readers of their favorite authors. They purchase books that appeal to their softer side and appreciate the warmth and companionship that books and movies bring. This is a must test for publishers of large print books, magazines, romance and mystery novels and movies that appeal to women. |
|
|
- To order this list, contact your List Broker and ask for NextMark List ID #193877 or click here to place your request.
-
Use NextMark
List Order Entry Software
or Bionic
Media Planning Software
- 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
- 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($7.00/M RUN CHARGE)
- EXCHANGE IS NOT AVAILABLE
- REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $70.00/M
- CANCELLATION FEE AT $15.00/M
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE & SURVEYS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
52% FEMALE 48% MALE |
|
|
| AGE |
$5.00/M |
| DWELLING TYPE |
$5.00/M |
| GENDER |
$3.00/M |
| INCOME |
$5.00/M |
| LIFESTYLES |
$10.00/M |
| MAX SELECT CHARGE |
$25.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| CD ROM |
$50.00/F |
| E-MAIL |
$50.00/F |
| FTP |
$50.00/F |
|
