BABY BOOMERS MASTERFILE Mailing List

The baby boomer population is one of the most sought after markets right now. They are affluent, they are educated, and they are retiring in luxury. They are active and their interests and hobbies vary greatly. To target the perfect baby boomer group for your mailer’s offers, this list gives you the ability to select by specific baby boomer lifestyle interest. This is a versatile file and these baby boomers are ready to receive your offers

SEGMENTS COUNTS THROUGH 05/01/2025
12,308,659 TOTAL UNIVERSE / BASE RATE $75.00/M
 12,308,659 TOTAL BABY BOOMERS     $75.00/M
 520,000 MONTHLY BABY BOOMERS     + $5.00/M
 1,466,081 3 MONTH BABY BOOMERS     + $5.00/M
 3,024,658 6 MONTH BABY BOOMERS     + $5.00/M
DESCRIPTION

The baby boomer population is one of the most sought after markets right now. They are affluent, they are educated, and they are retiring in luxury. They are active and their interests and hobbies vary greatly. To target the perfect baby boomer group for your mailer’s offers, this list gives you the ability to select by specific baby boomer lifestyle interest. This is a versatile file and these baby boomers are ready to receive your offers.

 

Recommended Usage: Apparel Catalogs, Accessory Catalogs, Domestic and International Travel offers, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.

 

 

Terms and Conditions
25 % Commission to Brokers!
Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses.
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, MULTI-SOURCED INCLUDING SELF-REPORTED, MAIL ORDER 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
ADDITIONAL SELECTS AVAILABLE   
AGE   $5.00/M
BOOK BUYERS   $10.00/M
COLLECTING   $10.00/M
COMPUTER OWNERS   $10.00/M
CREDIT CARD BUYERS   $5.00/M
DONORS (BY TYPE)   $10.00/M
ETHNICITY   $5.00/M
FISHING   $10.00/M
FITNESS   $10.00/M
GENDER/SEX   $5.00/M
GOLFERS   $10.00/M
GRANDPARENTS   $5.00/M
HEALTH   $10.00/M
HI-TECH/ELECTRONICS   $10.00/M
HIGH TICKET MERCH.   $10.00/M
HOBBIES   $10.00/M
HOME OWNER   $5.00/M
HUNTING   $10.00/M
INCOME SELECT   $5.00/M
INVESTORS   $10.00/M
LIFESTYLE   
LOW TICKET MERCH.   $10.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
MEDIA   
PET OWNERS   $10.00/M
POLITICAL PARTY   $10.00/M
PRESENCE OF CHILDREN   $5.00/M
RELIGION   $5.00/M
RENTERS   $5.00/M
SCF   $5.00/M
STATE   $5.00/M
SUBSCRIBERS   $10.00/M
SWEEPSTAKES   $10.00/M
TELEPHONES   $15.00/M
TRAVELERS   $10.00/M
VETERANS   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $35.00/F
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