Boys Town Lifelines Mailing List

Boys Town is a beacon of hope for America's children and families through its life-changing, leading-edge programs. Throughout its 95-year history, the nonprofit, nonsectarian organization has provided these children with a safe, caring, loving environment where they receive treatment to get better, learn skills to become productive citizens, and are provided a good education to make stronger career choices.

SEGMENTS COUNTS THROUGH 04/30/2025
1,523,642 TOTAL UNIVERSE / BASE RATE $85.00/M
 1,169,831 24 MONTH DONORS     + $5.00/M
 781,774 12 MONTH DONORS     + $12.00/M
 528,085 6 MONTH DONORS     + $15.00/M
 177,740 3 MONTH DONORS (COMMERCIAL MAILERS ONLY)     + $20.00/M
 50,913 1 MONTH DONORS (COMMERCIAL MAILERS ONLY)     + $25.00/M
  NON-RECIPROCAL FEE     + $20.00/M
DESCRIPTION
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Boys Town is a beacon of hope for America's children and families through its life-changing, leading-edge programs. 

Throughout its 95-year history, the nonprofit, nonsectarian organization has provided these children with a safe, caring, loving environment where they receive treatment to get better, learn skills to become productive citizens, and are provided a good education to make stronger career choices.


Boys Town alumni have gone on to become successful in all facets of life.

These generous donors support the efforts of Boys Town by responding to various premium direct mail packages. Boys Town donors have a median income of $50,000 and are mostly home owners with a medium home value of $200,000. 80% of the file is over age 65.


From a commercial perspective, this file provides the segmentation necessary to garner continuations from insurance, food/gourmet, general merchandise, collectible, and apparel mailers.

CANCELLATION INFO
All cancelled orders are subject to a $150 flat cancellation fee, plus $15/M run charges, selection fees and shipping/material charges. Full rental charges apply to all cancellations made after the mail date.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 20% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
12 MONTH   $12.00/M
24 MONTH   $5.00/M
3 MONTH   $20.00/M
6 MONTH   $15.00/M
DOLLAR AMOUNT   $12.00/M
ETHNIC/RELIGION   $15.00/M
GENDER/SEX   $8.00/M
HOTLINE   $25.00/M
NON RECIPROCAL FEE   $20.00/M
STATE/ZIP/SCF   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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