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The Japan DRTV Buyers audience is comprised of Japanese consumers who have purchased via direct response TV, with an average purchase of over $150.00. TV direct response buyers are impulse oriented, very open minded to new products, and like to be first in experiencing new products and services.
*Mosaic Japan is a new consumer segmentation system that classifies consumers into 11 main groups and 50 distinct consumer segments. The Japan version has been developed by Acton Wins in partnership with Acton International, and Experian, a leading global provider of consumer classifications.
Counts for the following Mosaic selections are available upon request.
- Metropolitan Careerists: Comprised of types: Global Connections, Clever Capitalist, Inner City Tokyo & Corporate Trainees
- Graduate Newcomers: Comprised of types: Metro White Collar, Nest Making Families, Dinky Development & Factory Accommodation
- Campus Lifestyles: Comprised of types: Rural Colleges, Centers of Learning, University Challenge & Town Gown Transition
- Older Communities: Comprised of types: Nagaya Housing, Old Town Seniors, Second Tier Downtown, Older Suburbs of Big Cities & Fishing Ports
- Middle Japan: Comprised of types: Small Service Centres, Small Time Business, Micro Communities, Small Town Periphery, Middle Ring Suburbs & Provincial Renters
- Corporate Success Story: Comprised of types: Suburban Life, Conservative Comfort, Upper Echelons & Corporate Careerists
- Burdened Optimists: Comprised of types: Company Towns, Blue Collar Families, Small Town Strugglers, Low White Collar Commuters & 80’s Right to Buy/Mixed Tenure
- Social Housing Tenants: Comprised of types: Welfare Dependency, Low Income Housing & Public Rented Apartments
- Blue Collar Owners: Comprised of types: Osaka Terraces, Original Suburbs, Factory Towns, Sprawling Infill, New Collective Housing & Artisan Economy
- Rural Fringes: Comprised of types: Small Service Centres, Small Town Seniors, Lowland Rural Fringe & Rural Rejuvenation
- Deeply Rural: Senior Citizen Houses, Non Farm Rural Areas, Rural Traditions, Coast and Mountain & Ancestral Homelands
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