BEACH REPUBLIC - TRAVEL ENTHUSIASTS Mailing List

The Beach Republic consumers travel from far and wide to enjoy the sand, sunshine and water. Boating, fishing and just relaxing are the key activities these consumers have in mind. Searching for new vacation spots guaranteed to deliver sun, sand, swimming and boating via the Internet is one of their favorite pastimes. Once the perfect destination has been located, they book their travel through the Internet, directly with the resort or through a travel agent. Many of the Beach Republic consumers are time share owners. Traveling to an idyllic island or deluxe resort has tempted the time share owners here to buy a guaranteed spot so they can return year after year. The locals are not immune to spending money on beach wear, beach accessories or invest in sail or motor boats. These items are not inexpensive but are viewed as necessities to enjoy the full beach experience. The Beach Republic consumers are ideal prospects for magazine, book clubs, newsletters, Cable TV, Satellite Radio, boating offers and apparel. The age range is from 25-55, average income is $50,000 and 75% are homeowners.

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