Dual Income, No Kids Masterfile Mailing List

Reach US households that have a Dual Income and No Kids (DINK's).

SEGMENTS COUNTS THROUGH 07/18/2025
31,752,675 TOTAL UNIVERSE / BASE RATE $80.00/M
  EMAIL     $80.00/M
  POSTAL     $80.00/M
  MULTI CHANNEL (EMAIL & POSTAL)     $120.00/M
DESCRIPTION
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The Dual Income, No Kids Masterfile reaches households with a presence of two adults and no children in the home. These consumers have a high discretionary income and enjoy spending their time and money on dining, entertainment and travel.

These highly responsive online and mail order buyers are receptive to various third party offers. This file is 100% Opt-In and subscribers are savvy shoppers with a variety of interests. 

PROFILE
54% Female

46% Male

Average Age: 42

Average Income: $75K

 

Select individuals and households by geographic location including Zip, SCF, City, State, Region or Nationally. Demographic information is also available including Age, Gender, Household Income, and Lifestyle Interests.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: INTERNET/ON-LINE, OPT-IN E-MAIL 
PRIVACY: CONFIRMED OPT-IN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 46% FEMALE 54% MALE  
SELECTS
AGE   NO CHARGE
CITY   
GENDER   NO CHARGE
HOMEOWNER   NO CHARGE
HOUSEHOLD INCOME   NO CHARGE
INCOME   NO CHARGE
LIFESTYLE INTEREST   NO CHARGE
MAIL ORDER BUYER   NO CHARGE
MARITAL STATUS   NO CHARGE
MONTHLY HOTLINE   NO CHARGE
ONLINE BUYER   NO CHARGE
REGION OR NATIONALLY   
SCF   NO CHARGE
STATE   NO CHARGE
ZIP CODE   NO CHARGE
ADDRESSING
KEY CODING  $0.00/
ADDITIONAL EMAIL CREATIVE  $250.00/F
EMAIL PERSONALIZATION  $10.00/M
EMAIL TESTING  NO CHARGE
EMAIL TRACKING  NO CHARGE
EMAIL TRANSMISSION  NO CHARGE
IMAGE HOSTING  NO CHARGE
POSTAL FILE DELIVERY  $25.00/F
RUN CHARGE  $10.00/M
SUPPRESSION FEE LESS THAN 250K NAMES  $300.00/F
SUPPRESSION FEE MORE THAN 250K NAMES  $500.00/F
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