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Fit and fine describes the consumers who make up The Right Buff – Gym Members database. The physical fitness enthusiasts here are not just exercising for their health, they are sculpting their bodies using diet, weight training, vitamins, enjoy massage therapy and in many cases – a personal trainer. Their commitment to achieving a certain look is first and the benefits of being fit are a nice side benefit. The fitness consumers that make up The Right Buff - have long term gym memberships, go to tanning salons and in general spend more money on their looks and upkeep than the average fitness enthusiast. They their membership fees charged to their credit cards on a monthly basis. These are image conscious consumers and they will spend lavishly on products designed to enhance their appearance – cosmetics, apparel, special diets, etc. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the The Right Buff – Gym Members consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success. |
