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The America’s Interactive Masterfile has harnessed many of the top consumer driven searches and has enhanced the file using known click through/openers, to bring this first of its kind postal database to the marketing industry. Using today’s search mechanisms for a product or service has never been easier. The consumers here have signed on, entered a key word or words then clicked thru to find a particular product or service they would like to buy or research. Among the most commonly chosen categories are games (interactive or online gambling), weather, greeting cards, celebrity gossip, chat rooms, and online bill paying services white page/yellow page lookups, horoscopes, maps and directions. They are savvy Internet shoppers who are actively seeking products and services online AND are not afraid to open email advertisements. In fact, they welcome them! We also offer e-mail modeling services and customer reactivation modeling using the America’s Interactive Masterfile Database.
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