New York Botanical Garden Mailing List

Founded in 1891, the Garden is one of the worlds great collections of plants, the region’s leading educational center for gardening and horticulture, and an international center for plant research. A National Historic Landmark, the 250-acre grounds of The New York Botanical Garden have some of the most beautiful natural terrain of any botanical garden in the world.

SEGMENTS COUNTS THROUGH 01/25/2002
52,196 TOTAL UNIVERSE / BASE RATE $0.00/M
 26,037 ACTIVE MEMBERS    
 4,992 CONTINUING EDUCATION BUYERS    
 12,790 LAPSED MEMBERS    
DESCRIPTION

Founded in 1891, the Garden is one of the world’s great collections of plants, the region’s leading educational center for gardening and horticulture, and an international center for plant research.

A National Historic Landmark, the 250-acre grounds of The New York Botanical Garden have some of the most beautiful natural terrain of any botanical garden in the world.

 

This file consists of members and continuing education buyers collected through Direct Mail responses.  The majority of these buyers live in the New York metropolitan area.  New York Botanical Garden’s buyers spend an average of $200.00 per transaction.  Demographics: Average Age is 54.  Gender distribution: 54% men, 46% women.

 

FILE IS NOT AVAILABLE ON RENTAL, ONLY EXCHANGE REQUESTS WILL BE CONSIDERED.

 

This file is NCOA’d twice a year.  Selections available are current members, lapsed members, continuing education buyers, state, SCF, zip code, gender and ethnicity.

This list is recommended for charitable, civic, and arts appeals, book/music/video clubs, magazines, financial services, travel, and upscale gift and clothing catalogs.

 

Allow 10 working days to process orders.  Cancellations after mail date require payment in full.  20% commissionable on base rate to authorized dealers.  SAMPLE MAIL PIECE REQUIRED WITH EVERY ORDER. Mailer must comply with industry ethics on list use.  Terms:  Net 30 days from mail date.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 46% FEMALE 54% MALE  
SELECTS
BUYER TYPE   $8.00/M
GENDER/SEX   $5.00/M
SCF/ZIP/STATE   $8.00/M
ZIP FILE PROCESSING   $55.00/F
ADDRESSING
KEY CODING  $1.00/M
RUN CHARGE  $7.50/M
SHIPPING VIA E-MAIL  $60.00/F
RELATED LISTS
GUGGENHEIM MUSEUM
NEW YORK PHILHARMONIC
NEW YORK SPACES
NATIONAL PARKS CONSERVATION ASSOCIATION
FRIENDS OF THE SMITHSONIAN
SMITHSONIAN MAGAZINE
MANHATTAN THEATRE CLUB
NEW YORK RESTORATION PROJECT
NEW YORK JEWISH WEEK INDEPENDENT SUBSCRIBERS
RAILS-TO-TRAILS CONSERVANCY MEMBERS/DONORS