Broadway Direct Baby Boomer Buyers Mailing List

The Nederlander Organization, owner of Broadway Direct is one of the largest privately held entertainment companies in the world today synonymous with great entertainment since 1912.  

This luxury audience consists of theatre & concert fans who have purchased premium tickets (average spend $250) to live Broadway, off Broadway & concert performances. Targeted selects include  show title, show genre, multi buyer and a variety of enhancements to best select your audience. 

Nederlander, synonymous with smash Broadway hits including; Hamilton, Wicked, Cats, On Your Feet, Waitress, Lion King, Rent, Beauty & The Beast, Chicago and Finding Neverland.  

This affluent and culturally astute audience enjoys spending their disposable income on seeing their favorite artist, group or Broadway Show live.  

A baby boomer turns 60 every seven seconds and, at approximately 76 million, boomers today represent 28% of the population.  These entertainment fans are prime prospects for offers related to travel, luxury merchandise, publishing and services. Patrons of the arts, they are also responsive to cultural and a variety of fundraising appeals

Demographics 

• Average Income $125k

• Average Age 48

• Average Unit of Sale $250

• 49% Female, 35% Male

   

• To order this list, contact your List Broker and ask for NextMark List ID #186063 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• 7,500 NAME MINIMUM ORDER $750.00 MINIMUM PAYMENT
• 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
• EXCHANGE IS NOT AVAILABLE
• REUSE IS AVAILABLE
• CANCELLATION FEE AT $200.00/F