The Telecharge Baby Boomer file is a powerful list of desirable buyers born between 1946 and 1964. At approximately 75 million strong, boomers today represent 28% of the population and are among the most active consumers of products and services. These direct response buyers have purchased tickets to a variety of Broadway Shows & Events. This affluent & diverse audience enjoys spending their disposable income on seeing their favorite artist, group or show.
At 75 million strong, these seasoned buyers are receptive to offers for apparel, gifts, insurance, credit cards, fundraising appeals, fundraising, travel, general merchandise and much more. They are passionate consumers & cultural enthusiasts and a desired audience to attain new customers to your direct mail offer.
Demographics: Average Age Range 51-69
$325 Average Transaction
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