Baby Boomers from Telecharge Broadway Show & Event Buyers Mailing List

The Telecharge Baby Boomer file is a powerful list of desirable buyers born between 1946 and 1964. At approximately 75 million strong, boomers today represent 28% of the population and are among the most active consumers of products and services. These direct response buyers have purchased tickets to a variety of Broadway Shows & Events. This affluent & diverse audience enjoys spending their disposable income on seeing their favorite artist, group or show.

SEGMENTS COUNTS THROUGH 04/30/2025
1,902,934 TOTAL UNIVERSE / BASE RATE $100.00/M
 218,203 12 MONTHS     $100.00/M
 126,023 6 MONTHS     + $5.00/M
 66,077 3 MONTHS     + $10.00/M
 25,620 1 MONTH     + $15.00/M
  CATALOG     $80.00/M
  FUNDRAISING     $75.00/M
  PUBLISHING     $85.00/M
DESCRIPTION
listGraphic

The Telecharge Baby Boomer file is a powerful list of desirable buyers born between 1946 and 1964. At approximately 75 million strong, boomers today represent 28% of the population and are among the most active consumers of products and services.  These direct response buyers have purchased tickets to a variety of Broadway Shows & Events. This affluent & diverse audience enjoys spending their disposable income on seeing their favorite artist, group or show.

 

At 75 million strong, these seasoned buyers are receptive to offers for apparel, gifts, insurance, credit cards, fundraising appeals, fundraising, travel, general merchandise and much more.  They are passionate consumers & cultural enthusiasts and a desired audience to attain new customers to your direct mail offer.

 

Demographics:
Average Age Range  51-69

$325 Average Transaction


 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: NOT AVAILABLE 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SPENDING: $325.00 AVERAGE ORDER 
SELECTS
AGE   $8.00/M
GENDER   $8.00/M
GENRE   $8.00/M
GEO (SCF, ZIP, STATE)   $8.00/M
LIFESTYLE   $8.00/M
MULTI - BUYERS15   $15.00/M
MULTI SHOW BUYER   $15.00/M
SHOW TITLE   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
E-MAIL  $65.00/F
FTP  $65.00/F
RELATED LISTS
BROADWAY DIRECT BABY BOOMER BUYERS
TELECHARGE HISPANIC BROADWAY TICKET & EVENT BUYERS
PHILADELPHIA METRO BROADWAY TICKET & EVENT BUYERS FROM TELECHARGE
WASHINGTON D.C. METRO BROADWAY & EVENT TICKET BUYERS FROM TELECHARGE
TELECHARGE ENHANCED BROADWAY TICKET & EVENT BUYERS
TELECHARGE BROADWAY SHOW & EVENT TICKET BUYERS
CHARITABLE CONTRIBUTORS FROM TELECHARGE BROADWAY SHOW & EVENT BUYERS
BOSTON METRO TICKET BUYERS FROM TELECHARGE BROADWAY & EVENT TICKET BUYERS
RETIRED 55+ BOOMERS
BOOMER NATION - BOOK BUYERS/CONTINUITY CLUB MEMBERS