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Whether these crafty consumers are looking for a fun, fast and easy sewing project or something more complex, the Sew Notions consumers always have a project in the works. They belong to sewing groups/clubs, subscribe to online newsletters, magazines and book clubs. These savvy sewers search for the best sources for trims, buttons, sewing machines and accessories, sewing tips and fabrics. There are many guides available for the Sew Notions consumers to buy in order to keep up with what’s new. The consumers here spend an average of $150 per month on materials and other sewing sundries. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Sew Notions consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success |
