NHD American Baby Boomers Masterfile Mailing List

American Baby Boomers have altered the shape of the adult lifestyle. They took longer to grow up, delayed marriage, parenting and retirement. Boomers have shifted all the stages of adulthood 10-15 years. Over 70% of aging is controlled by our lifestyles - how active we are, how energized we remain in life, work and community. This generation has made a habit out of reinventing itself. American Baby Boomers have been inspired to not settle for roles defined by age. Most American Baby Boomers continue to work in one way or another through their mid seventies in their current careers, or consultants, contract teachers, volunteers and self-employed entrepreneurs.

SEGMENTS COUNTS THROUGH 03/03/2025
38,754,317 TOTAL UNIVERSE / BASE RATE $70.00/M
 1,198,161 30 DAY HOTLINE     + $10.00/M
 22,362,054 MAIL ORDER BUYERS     + $10.00/M
DESCRIPTION
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American Baby Boomers have altered the shape of the adult lifestyle. They took longer to grow up, delayed marriage, parenting and retirement. Boomers have shifted all the stages of adulthood 10-15 years. Over 70% of aging is controlled by our lifestyles - how active we are, how energized we remain in life, work and community. This generation has made a habit out of reinventing itself. Boomers have been inspired to not settle for roles defined by age. Most American Baby Boomers continue to work in one way or another through their mid seventies in their current careers, or consultants, contract teachers, volunteers and self-employed entrepreneurs.

 

This is a HUGE MARKET for Travel, Second Homes, Health and Fitness, Cosmetics, Healthy Eating, Financial Products, Books and Audio, Internet and Goods and Services to enhance the quality of everyday living. Test this huge, active and financially stable consumer group today!

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #185450 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 10,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($7.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $80.00/M
  • CANCELLATION FEE AT $15.00/M
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT MAIL SOLD, DIRECT RESPONSE, PUBLICATIONS, NEWSLETTER, COMPILED LISTS, OPT-IN E-MAIL, INTERNET/ON-LINE, CATALOG 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 53% FEMALE 46% MALE  
SELECTS
12 MONTH HOTLINE   NO CHARGE
3 MONTH HOTLINE   $7.50/M
30 DAY HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $8.00/M
DONORS   $10.00/M
DWELLING TYPE   $3.00/M
E-MAIL   $55.00/M
FUNDRAISING   $75.00/M
GENDER/SEX   $5.00/M
INCOME SELECT   $6.00/M
KEY CODING   $3.00/M
MAGAZINE SUBSCRIBERS   $8.00/M
MAIL ORDER BUYERS   $10.00/M
PHONE NUMBER   $15.00/M
RELIGION   $7.00/M
STATE/SCF/ZIP   $5.00/M
ADDRESSING
KEY CODING  $3.00/M
E-MAIL  $59.00/F
FTP  $59.00/F
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