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The Bow Tie Affair Club consists of consumers who are conservative.They vote conservatively, spend conservatively and live conservatively.&Their carefully planned lifestyles include conservative investing.Mostly white collar professionals, the Bow Tie Affair Club consumers own homes with a value of $500K and are ages 50+ with incomes of $150K+.
While "conservative" is the best over all way to describe these consumers, they do enjoy a self indulgent splurge using their credit cards on occasion.The consumers here are most likely country club members, enjoy golf and tennis, vacation at upscale resorts and own a vacation home.
All have solid credit and due to their excellent credit history, they are strong prospects for the new "prestige" cards like the Black Credit Card. |
