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Soccer Mom’s in Minivans defined the 1980’s and 1990’s and now the new millennium has brought us Yoga Mom’s in luxury SUV’s! Yoga Mom’s have helped create a $25 billion upscale kids market from sales of kids clothes, kids room furnishings, accessories and so much more. Designers like Burberry and Gucci now have off the rack clothing lines aimed at this new children’s market. One stop shopping allows mom to shop for herself and her children using the same upscale catalogs or retail stores thanks to this new trend. Affluent and indulgent the mom’s here are actively involved in their children’s education and keep abreast of child-development trends. They also recognize the need for balance in their children’s lives and don’t overload them with too many after-school activities. Eating balanced nutritional meals, getting daily exercise, limited access to TV, the Internet and video games and focusing more on their children’s education defines the Yoga Mom’s approach to parenthood. They subscribe to magazines, book clubs, belong to Parent/Teacher organizations and attend parenting seminars. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Brand recognition, awareness and response is greatly realized when email is included in the mix. Take advantage of the Yoga Mom’sknown traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multichannel marketing campaign a success! |
