|
COUNTS THROUGH 04/28/2025 |
|
|
6,320,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
525,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,575,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
3,150,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
Remakes of vintage TV shows have proven to be big box office at the movies and sweeps winners on the tube. The Modern Mod Squad consumers here should prove to be winners in the mail! While the times may have changed from when the Mod Squad was first popular, the term is now being applied to consumers ages 18-49. This broad range of young and not so old is today’s Modern Mod Squad due to the overlap in the types of products, health and education. Credit cards help these consumers buy products and services via the Internet, Catalogs and the traditional “bricks and mortar” Retail Stores. The Modern Mod Squad also depend on using their credit cards for electronic transactions – from buying groceries to buying gas for their cars at the pumps. The consumers here should find a broad spectrum of offers appealing to their everyday needs in addition to the little indulgences we all naturally like to give ourselves every once in a while. and services that appeal to them all. They enjoy the modern technology that helps them perform tasks faster and more efficiently such as cell phones, instant messaging, ipods, laptops, notebooks and just about any electronic gizmo. They are also concerned with fitness |
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
55% FEMALE 45% MALE |
|
$20+ BUYERS |
$10.00/M |
12 MONTH HOTLINE |
$5.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
RECENCY |
$20.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
KEYING |
$2.50/M |
P/S LABELS |
$10.00/M |
RUN CHARGE |
$6.00/M |
|