|
COUNTS THROUGH 07/28/2025 |
|
|
2,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
225,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
675,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,350,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
2,700,000 |
LAST 12 MONTHS |
|
|
Today’s cigar smokers are increasingly selective, perceptive, and eager to hone their skills of enjoying premium cigars. Limited production, high quality stogies are always emerging and evolving, and require the compliments of proper storage and aging that only an avid cigar smoker can provide. Even a sweet, bitter, coarse tasting and rough burning smoke may gain balance and richness just from laying down in their properly maintained humidor for an appropriate time. Long-term aging is not a practice for the average smoker, but rather a luxury embraced by the connoisseur smoker and hobbyist.
While these consumers are waiting to enjoy the wonderfully aged flavor of their most prized cigar, they are staying on top of their hobby by reading related publications and purchasing the necessary accessories. This makes them great candidates for various types of related merchandise offers as well as general merchandise offers.
SUGGESTED USAGE:
- Cigars and Smoking Accessories
- Cigar Related Publications
- Wine
- Golf
- Credit Card Offers
- General Merchandise Offers
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
10% FEMALE 90% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$10.00/M |
INCOME SELECT |
$5.00/M |
MARITAL STATUS |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
P/S LABELS |
$10.00/M |
|