AMERICANA REVIEW - FAMILY VACATIONERS Mailing List

These consumers have subscribed to travel magazines, bought travel books, travel gear for long road trips and the right clothes and footwear to make sure they have everything they need before they reach their final destination.

SEGMENTS COUNTS THROUGH 07/28/2025
4,115,989 TOTAL UNIVERSE / BASE RATE $85.00/M
 2,931,513 1-2 CHILDREN PRESENT     + $5.00/M
 1,084,473 3+ CHILDREN PRESENT     + $5.00/M
DESCRIPTION

Family vacations have changed considerably since the days of packing up the kids to “see the USA in their Chevrolet”. No more camping at a family campground and with the advent of the many theme parks located throughout the US. The resorts of today offer families all inclusive entertainment, transportation to and from the park, plus a wide selection of amenities like pools with slides, activity rooms, baby sitting services, on site “camps for kids” and teen activities. Even the family pets are now welcome at many hotels and theme parks. The average cost for a 1 week family vacation for a family of 4 is $2,000. This cost includes travel, lodging, food and admission tickets. While at the parks or in the surrounding gift shops and food kiosks, there are souvenirs and cotton candy to be purchased. Theme parks are not the only vacations families are planning and going on these days. There are many other options available like timeshare resorts, white water rafting and long weekends to visit cultural or historical sites. After all, these parents want their children to be exposed to the history of what helps to make this country great. These consumers have subscribed to travel magazines, bought travel books, travel gear for long road trips and the right clothes and footwear to make sure they have everything they need before they reach their final destination. The Vacationers here are great candidates for various types of general merchandise offers, time share offers, family vacation packages and much more!

 

 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #181212 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $425.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE AT $10.00/M
  • CANCELLATION FEE AT $150.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
12 MONTH HOTLINE   NO CHARGE
18 MONTH HOTLINE   NO CHARGE
6 MONTH HOTLINE   $15.00/M
AGE   $5.00/M
AGE OF CHILDREN   $5.00/M
CHILDS AGE RANGE SELECT   $5.00/M
COUNTY   $5.00/M
CREDIT CARD BUYERS   $5.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $15.00/M
GENDER OF CHILD   $5.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
INCOME SELECT   $5.00/M
LENGTH OF RESIDENCE   $5.00/M
MAIL ORDER BUYERS   $5.00/M
MARITAL STATUS   $5.00/M
MONTHLY HOTLINE   $20.00/M
NUMBER OF CHILDREN   $5.00/M
ONE NAME PER SITE   $5.00/M
PAID   $5.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
SCF   $5.00/M
TEENAGERS (AGES 13-19)   $5.00/M
ADDRESSING
KEY CODING  $0.00/M
CD ROM  $50.00/F
DISKETTE  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
P/S LABELS  $20.00/M
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