AMERICANA REVIEW - GAME POINT Mailing List

The game of tennis is enjoyed by many consumers from all walks of life. In the US, devotees of this sport benefit from a cardio vascular work out. Plus, tennis is an exercise that works just about every muscle group in the body. Whether tennis is being played for fun or competitively, the consumers here wouldn’t dream of showing up to the courts without being properly dressed for a game. They arrive in their “tennis togs”, wearing tennis shoes; of course, they bring their tennis racquet.  When played regularly, these consumers enter the so-called tennis “Zen” zone. Once in the zone, they not only benefit from a work out of the body but also one for the mind and spirit. Playing tennis regularly has proven to reduce in blood pressure and reduce stress. There is also a strong social element of playing tennis with others and the camaraderie these consumers enjoy post game.

Tennis players need the right equipment and apparel in order to play the part. The consumers here not only buy the necessities in order to play, but they go the extra mile by spending their spare time reading about it and watching pro matches on television. This makes them great candidates for various types of sports related merchandise and apparel, as well as general merchandise offers.

SUGGESTED USAGE:

Prospects for:

• Tennis Gear and Apparel
• Tennis Related Publications
• Tennis Resort Offers
• General Merchandise Offers
• Credit Card Offers
• Magazine Subscribers

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