HITTING THE SLOPES- SKIING AND SNOWBOARD ENTHUSIASTS Mailing List

Although its origin is obscure, skiing was a vital means of transportation and a valuable military skill in Scandinavia, where skis more than 4,000 years old have been discovered. Now skiing as well as its inspired extension “snowboarding” have become one of America’s favorite vacation past times.

Avid skiers and snowboarders nationwide are hitting the slopes! Whether their cruising down bunny slopes or carving around moguls on black diamonds, these enthusiasts all have the same goal, reaching the base and doing it again. These active consumers are always on the look out for the latest winter gear and apparel. They are also seeking newer lodges and resorts that specialize in winter sports activities. This makes them great candidates for various types of winter apparel and sports equipment offers as well as related magazines and general merchandise offers.

SUGGESTED USAGE:

Prospects for:

• Winter Apparel and Snow Gear
• Snow Sports Publications
• Vacation Offers
• Credit Card Offers
• Magazine Subscribers
  
  

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