|
COUNTS THROUGH 04/28/2025 |
|
|
5,769,159 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
561,750 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,685,250 |
3 MONTH HOTLINE |
+
$10.00/M
|
3,370,500 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
Many of today's cable customers have purchased accessories such as TIVO, DVD players, HDTV, and Universal home entertainment systems. They don't worry about missing one of their favorite programs thanks, to all the technology available today. They just set up their systems to record the program so they can watch it at a later date. Cable Ready - TV Viewers can also subscribe to other cable services for their home computers. Thanks to fiber optics, high speed connections through the cable line have made dial-up access almost obsolete. Recent studies have identified cable viewers to be between the ages of 18-49, are predominately female, and that they watch an average of 30 hours of TV per week. They are the prime buyers of Infomercial products and services. The Cable Ready - TV Viewers are also a strong telemarketing responsive audience. These consumers should welcome computer software offers, jewelry, DVD clubs, home business opportunities, as well household kitchen helpers and accessories offers. |
|
POPULARITY: |
97 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
45% FEMALE 55% MALE |
|
12 MONTH HOTLINE |
NO CHARGE |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
CREDIT CARD BUYERS |
$10.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$10.00/M |
HOTLINE |
$20.00/M |
HOUSEHOLD INCOME SELECT |
$10.00/M |
INCOME SELECT |
$10.00/M |
LENGTH OF RESIDENCE |
$10.00/M |
MARITAL STATUS |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
POSTAL CODE |
$5.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
RECENCY |
$20.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
KEYING |
$5.00/M |
RUN CHARGE |
$8.00/M |
|