CABLE READY - TV WATCHERS Mailing List

Most cable customers have some type of DVR & TIVO system which allows them to store dozens of TV programs. For most consumers, this is a big deal! The convenience of the technology DVR & TIVO brings to the consumer marketplace has been a god send for die hard fans of cable programs. In fact, DVR & TIVO are causing fewer consumers to go to their local video stores to rent movies.

SEGMENTS COUNTS THROUGH 04/28/2025
5,769,159 TOTAL UNIVERSE / BASE RATE $85.00/M
 561,750 MONTHLY HOTLINE     + $20.00/M
 1,685,250 3 MONTH HOTLINE     + $10.00/M
 3,370,500 6 MONTH HOTLINE     + $5.00/M
DESCRIPTION

Many of today's cable customers have purchased accessories such as TIVO, DVD players, HDTV, and Universal home entertainment systems. They don't worry about missing one of their favorite programs thanks, to all the technology available today. They just set up their systems to record the program so they can watch it at a later date. Cable Ready - TV Viewers can also subscribe to other cable services for their home computers. Thanks to fiber optics, high speed connections through the cable line have made dial-up access almost obsolete. Recent studies have identified cable viewers to be between the ages of 18-49, are predominately female, and that they watch an average of 30 hours of TV per week. They are the prime buyers of Infomercial products and services. The Cable Ready - TV Viewers are also a strong telemarketing responsive audience. These consumers should welcome computer software offers, jewelry, DVD clubs, home business opportunities, as well household kitchen helpers and accessories offers.

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 45% FEMALE 55% MALE  
SELECTS
12 MONTH HOTLINE   NO CHARGE
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $5.00/M
CREDIT CARD BUYERS   $10.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $10.00/M
HOTLINE   $20.00/M
HOUSEHOLD INCOME SELECT   $10.00/M
INCOME SELECT   $10.00/M
LENGTH OF RESIDENCE   $10.00/M
MARITAL STATUS   $5.00/M
MONTHLY HOTLINE   $20.00/M
POSTAL CODE   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
RECENCY   $20.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
DISKETTE  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
KEYING  $5.00/M
RUN CHARGE  $8.00/M
RELATED LISTS
CABLE TV BUYERS BY MARIGOLD
CABLE TV SUBSCRIBERS - POSTAL & EMAIL MAILING LIST
CABLE BROADBAND BUYERS MAILING LIST: CONSUMERS WITH CABLE BROADBAND BY MARIGOLD
TIVO/DVR USERS BY MARIGOLD
EREZ ACCESS - ELECTRONICS BUYERS SURVEY RESPONDERS
ASIAN WORKFORCE
TIVO DVR SUBSCRIBERS - POSTAL & EMAIL MAILING LIST
MUSIC APPRECIATION
ALLIANT DIRECT AUDIENCES - MASTERFILE
MODERN MATERIALS HANDLING