|
COUNTS THROUGH 11/25/2025 |
|
|
| 7,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 250,010 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 750,030 |
THREE MONTH HOTLINE |
+
$10.00/M
|
| 1,500,060 |
SIX MONTH HOTLINE |
+
$10.00/M
|
|
|
|
Here’s a pet file that will leave you “Barking for more!” The pet owners here treat their pets like a member of the family. Only the very best products will do for their much loved and pampered pets. A recent study shows over 75% of American households has one or more pets. This translates into major bucks being spent on premium foods, pet toys and regular check ups to insure happy, healthy pets! The 2005/2006 national pet owner’s survey done by the APPA reports pet ownership remains on the rise in the U.S. with cats & dogs remaining the most popular. Attending pet shows has also become a “sports event” where the attendees will pay an admission fee just to watch the show! Subscribing to magazines, catalogs & frequently Pet Specialty stores helps them to stay abreast of the latest pet news. To keep their pets groomed & healthy, they go to Pet salons or even better, subscribe to an in-home grooming service. This list targets true pet lovers who are always on the look out to find something new for their beloved pets. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
65% FEMALE 35% MALE |
| SPENDING: |
$25.00 AVERAGE ORDER |
|
|
| 12 MONTH HOTLINE |
$10.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$5.00/M |
| CREDIT CARD BUYERS |
|
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
|
| HOTLINE |
|
| HOUSEHOLD INCOME SELECT |
|
| INCOME SELECT |
$10.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| POSTAL CODE |
$5.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| RECENCY |
|
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| CHESHIRE LABELS |
|
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| HOME ADDRESS |
|
| KEYING |
$5.00/M |
| NTH NAME |
|
| RUN CHARGE |
$3.00/M |
| SHIPPING |
|
| TO THE PARENTS OF |
|
| ZIP TAPE |
|
|