|
COUNTS THROUGH 04/25/2025 |
|
|
80,000,000 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
65,000,000 |
ADULTS BY BIRTHDATE AGES 18+ |
+
$16.00/M
|
15,000,000 |
CHILDREN'S BIRTHDATE AGES 0-17 |
+
$16.00/M
|
1,000,000 |
PARENTS OF NEWBORNS BIRTH TO 1 YEAR |
+
$16.00/M
|
1,500,000 |
TODAY'S TODDLER AGES 1-2 |
+
$16.00/M
|
1,500,000 |
PRESCHOOL LEARNERS AGES 3-4 |
+
$16.00/M
|
4,000,000 |
ELEMENTARY STUDENTS AGES 5-10 |
+
$16.00/M
|
2,000,000 |
MIDDLE SCHOOL YEARS AGES 11-13 |
+
$16.00/M
|
2,500,000 |
TEENAGERS IN HS AGES 14-17 |
+
$16.00/M
|
|
COLLEGE STUDENTS |
+
$16.00/M
|
|
COLLEGE GRADUATES |
+
$16.00/M
|
|
STUDENT LOAN HOLDERS |
+
$16.00/M
|
|
HIGHER EDUCATION |
+
$16.00/M
|
|
NEWLYWEDS |
+
$16.00/M
|
|
DIVORCEES |
+
$16.00/M
|
|
EXPECTANT MOMS |
+
$16.00/M
|
|
EMPTY NESTERS |
+
$16.00/M
|
|
SILVER FOX SENIORS |
+
$16.00/M
|
|
RETIREES |
+
$16.00/M
|
|
GRANDPARENTS |
+
$16.00/M
|
|
NEW MOVERS |
+
$16.00/M
|
|
NEW HOMEOWNERS |
+
$16.00/M
|
|
NEW CREDIT CARD ISSUES |
+
$16.00/M
|
|
HOUSEHOLD INCOME |
+
$16.00/M
|
|
CHILD/ADULT GENDER |
+
$16.00/M
|
|
NUMBER OF CHILDREN IN HH |
+
$16.00/M
|
|
GEOGRAPHY |
+
$16.00/M
|
|
MONTHLY HOTLINE |
+
$16.00/M
|
|
THROUGH THE YEARS LIFESTAGES follows families from the birth of a child to their 18th birthday, education, marriage, divorce, retirement and grandchildren. This database enables you to reach consumers at a time when an important lifestage or event is occurring, directly affecting their purchasing patterns and needs. Event dates are selectable with monthly hotline marriages, births, divorces, prenatal due dates, and birthdays for children and adults, allowing you to reach your audience at the perfect time in their buying cycle.
THROUGH THE YEARS LIFESTAGES provides terrific targeting opportunities for a myriad of consumer offers: insurance, education, childrens products, credit cards, book clubs, financial, publications, book clubs, entertainment, catalogs, vacation, party planning, home decor and more. Send them your offer today!
Note: All children's records are addressed to the parent's name. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
ADD'L SELECTS |
$16.00/M |
CHILD'S AGE |
|
COLLEGE GRADUATES |
|
COLLEGE STUDENTS |
|
DATE OF BIRTH |
$16.00/M |
DIVORCEES |
|
EMPTY NESTERS |
|
ETHNICITY |
$16.00/M |
EXPECTANT MOMS |
|
GENDER OF CHILD |
$16.00/M |
GENDER/SEX |
$16.00/M |
GEO SELECT |
$16.00/M |
GRANDPARENTS |
|
HIGHER EDUCATION |
|
HOME OWNER |
$16.00/M |
HOUSEHOLD INCOME SELECT |
$16.00/M |
MONTHLY HOTLINE |
$16.00/M |
NEW CREDIT CARD ISSUES |
|
NEW HOMEOWNERS |
|
NEW MOVERS |
|
NEWLYWEDS |
|
PRENATAL DUE DATES |
|
RETIREES |
|
SILVER FOX SENIORS |
|
STUDENT LOAN HOLDERS |
|
WEDDING DATE |
$16.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|