|
COUNTS THROUGH 04/28/2025 |
|
|
| 3,300,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 250,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 750,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,500,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 3,000,000 |
LAST 12 MONTHS |
|
|
|
|
Men and women nationwide enjoy both the excitement and relaxation of fishing. These avid anglers will fish anything from the backyard ponds to the big deep blue; and are always going the extra mile to outsmart their fishy prey!
These consumers are not only out on the water as often as possible, but they spend their spare time reading fishing publications, and shopping for the latest technology and apparel in a variety of catalogs targeting the avid fisherman. This makes them prime candidates for various types of fishing gear and apparel as well as technology and general merchandise offers.
SUGGESTED USAGE:
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
30% FEMALE 70% MALE |
|
|
| AGE |
$5.00/M |
| DWELLING TYPE |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$10.00/M |
| INCOME SELECT |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
