The only American consumer magazine focused on the growing interest in classic motorcycles, Motorcycle Classics celebrates motorcycling's rich history and culture. It provides insight and information about motorcycles more than ten years old from Harleys to Hondas. Featuring detailed restorations, favorite rides, and product reviews, Motorcycle Classics delivers exciting and evocative articles and photographs of the most brilliant, unusual, and popular motorcycles ever made.
Motorcycle Classic readers own on average at least two motorcycles. They hunger for knowledge about classic bikes and items to accessorize, restore and maintain their prized possessions. These veteran riders work hard for their high household incomes, and don't hesitate to spend cash and time on their true loves. Motorcycle Classic buyers are more than collectors.
Demographics
- Average Income of $100,360
- Average Age 44
- Readers Span the Professional Realm: Lawyers, Carpenters, Mechanics, Accountants
- $300,597 Average Home Value
- 90% own their primary residence
- 80% of a post secondary education
Lifestyle & Purchase Behavior
- 96% perform their own repairs and restorations
- 62% plan to restore a motorcycle in the next 12 months
- 81% buy parts and accessories online
- 83% ride their motorcycle one or more times per week
- 81% take one or more 300-mile motorcycle trips each year
- 79% attend one or more motorcycle shows each year
Those fascinated with the classics travel to see them, pay to maintain them, and enjoy a host of other hobbies centered around them. These bikers are also collectors, digital photographers, vacationers, do-it-yourselfers and club members. Rev up your direct marketing campaigns with these classic direct mail responders. |
