|
COUNTS THROUGH 04/28/2025 |
|
|
4,083,322 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
2,490,828 |
LAST 12 MONTHS |
+
$10.00/M
|
207,569 |
MONTHLY HOTLINE |
+
$15.00/M
|
|
Rural America is known for originating unique yet simple fashion statements, with comfort in mind. Blue Jeans, T-shirts, Jumpers & Coveralls are ideal for daily heartland living. The consumers here enjoy the idea of comfortable apparel for affordable pricing. The Americana Review – Country Style Apparel buyers are not just residents of C&D counties. The demand to dress simply, best places to buy and what the next “hot” item is for Country Apparel has become its own industry. There are numerous publications, magazines, newsletters, catalogs, retail stores and websites dedicated to this specific fashion. The demographics show the consumers here have mostly middle to upper class incomes, their average age is 35 or older and they primarily reside in the heartland where this simple fashion originated, the C & D counties of America. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
73% FEMALE 27% MALE |
|
12 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$10.00/M |
INCOME SELECT |
$5.00/M |
MARITAL STATUS |
$5.00/M |
MEDIA |
|
MONTHLY HOTLINE |
$15.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
P/S LABELS |
$20.00/M |
|