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These small business owners purchased a membership in a national organization that provides access to more than 50 key services - including consulting services, health insurance and benefits, professional services, discounts on various business-essential products and services, business credit cards, travel discounts, and much more.
They have also requested information on new opportunities and technologies. Because they are familiar at what it takes to run a business, they are perfect prospects for offers of products that can improve their existing business, or opportunities that can help them supplement their current income. Members typically responded to a telemarketing or seminar offer. Fees for membership are incurred in two tiers - an initial $99 enrollment fee, followed by ongoing membership dues that averaged $300 per year.
These prospects are perfect for mailers offering business opportunities, travel discounts and benefits, various insurance benefits, office supplies, Internet-related products and services, self-improvement products, productivity software, magazine offers, credit card offers, and much more. |
