These entrepreneurs have attended 2-3 hour business opportunity seminars.
These are serious opportunists! Respondents are individuals who answered a direct mail piece inviting them to attend a business opportunity seminar in their area. They are self-starters who are looking for ways to supplement and, in some cases, replace their income.
They are ideal prospects for mailers offering business opportunities, self-improvement programs, business supplies, credit card offers, multi-level marketing, sweepstakes, computer-related products and opportunities, investment offers, and magazine offers. |