|
COUNTS THROUGH 05/21/2025 |
|
|
| 1,870,445 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 1,870,445 |
TOTAL FILE |
+
$65.00/M
|
| 186,135 |
HOTLINE |
+
$10.00/M
|
|
|
|
The “LSDI Active Retirees” file consists of active senior citizens aged 60-plus who have extra leisure time. These individuals are a perfect audience for travel, insurance, financial, and almost any recreational offer.
The file is NCOA'd quarterly and new names are added monthly.
USAGE
AARP
CALLAWAY GOLF COMPANY
CIBC WORLD MARKETS
IMPACT
LIBERTY TRAVEL
MERRILL LYNCH
METROPOLITAN LIFE
MONEY WORLD
PAINE WEBBER
PALM CANYON RESORT AND SPA
PRUDENTIAL SECURITIES
TRAVELERS
All 12 Month Usage |
|
| POPULARITY: |
 97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| AGE |
$5.00/M |
| BOOK BUYER |
$5.00/M |
| COMPUTER OWNER |
$5.00/M |
| CREDIT CARD HOLDERS |
$5.00/M |
| DONOR |
$5.00/M |
| E-MAIL |
$25.00/M |
| ETHNICITY |
$5.00/M |
| GENDER |
$5.00/M |
| GEOGRAPHIC (STATE, SCF, ZIP) |
$5.00/M |
| HOMEOWNER |
$5.00/M |
| INCOME |
$5.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MAGAZINE SUBSCRIBER |
$5.00/M |
| MAIL ORDER BUYER |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| RELIGION |
$5.00/M |
| TELEPHONES |
$25.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| CD-ROM/E-MAIL/FTP |
$75.00/F |
| PRESSURE SENSITIVE LABELS |
$15.00/M |
| TELEMARKETING CARDS |
$15.00/M |
|
