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IMP is the world's number one direct
continuity publisher, with over 11 products
currently available in Australia and New
Zealand to provide educational, creative, and
inspiring ideas in popular subject areas like
gardening, cooking, music and children's
education.
Additional Selections:
State @ $24/M
Mosaic Code @ $24/M
* Set-up @ $300/F
2 Million Australians have enjoyed collecting
IMP's card and book offers in the last 8
years. Each series is sold on a continuous
system so all customers are proven mail order
multi buyers.
Product Categories:
Gardening Made Easy- This series has been
created to provide collectors with the
inspiration and knowledge to create the
garden of their dreams. Customers are
either young families who are making the
most of their home on a budget or older
married couples, with middle income that
own their own home. They have a strong
interest in home based hobbies, nature,
wildlife and conservation.
Discovering Wildlife- The series is divided
into 10 categories which explain
everything you need to know about how
animals live, eat, hunt, raise their young
and who their allies and enemies are.
Collectors tend to be families with
children aged 6 - 12 years old and adults
with an interest in animals, nature,
conservation and the environment.
1001 Recipes for Pan or Wok- The collection
contains both traditional and innovative
recipes for everyday meals and special
occasions, from across the globe. Each
recipe is simple, easy, quick and fresh.
Collectors tend to be women aged 24 - 39
and 50+ who are open to new ideas and want
a well balanced diet.
At Home With Your PC- This unique series is
an easy to use tutorial aimed at improving
computer skills. It combines a CD ROM
with easy to follow skills across 900
topics. Collectors are typically older
couples that have limited experience and
younger couples with school age children
who want to teach their children how to
use a PC for Internet access and games.
Classic Composer- This collection is made up
of 60 of the world's greatest composers.
Each CD contains over an hour of music, a
CD book packed with fascinating facts,
color illustrations and background
information. Collectors are older
classical music lovers, predominantly
males aged 50+.
Quick, Light & Delicious- The series
contains a multitude of hints and tips on
nutrition and health eating. It's a
collection of 1,000 easy to make main
dishes, light snacks and desserts.
Collectors are young families and older
women wanting new ideas for the kitchen.
Easy Everyday Cooking- This series makes
preparing inexpensive meals a joy. All
meals are simple, fuss free and easy to
prepare. Collectors tend to be mums
wanting to expand their cooking expertise
whilst adding variety to the family's
diet.
Wide Eyes Early Learning Program- This is
aimed at children 0 - 5 years and is
designed to teach them to master concepts
such as colors, time, shape, numbers and
family. Each monthly learning pack
encourages different skills and introduces
exciting new concepts in a fun, friendly
and imaginative way. It's a great way to
raise children's confidence and for
parents to interact with their kids.
Great Gifts in Under 30 Minutes- This series
is a collection of beautiful, informative
cards that give the collector hundreds of
simple, yet unique gift ideas. Collectors
are females aged 35+ with children and
typically living outside main metro areas.
All processing must be conducted by a bureau.
Media: They are recruited with a great
introductory offer via Direct Response media
such as Inserts, Direct Mail, Internet and
Outbound Telemarketing
Delivery: 5 Days processing
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