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This loyalty database is specifically designed
to attract (predominantly) parents expecting a
new baby and those that have children under
five.
Membership benefits include special offers and
extra product discounts, comprehensive
information leaflets on health related topics
and a quarterly magazine proudly supported by
the Center for Community Child Health, Royal
Children's Hospital Melbourne.
The file is constantly and meticulously kept
up to date by quarterly mailings of the
magazine and regular contact with members. In
addition, members play a vital part in keeping
their own details current so they don't miss
any issues of the magazine and other
associated product opportunities.
Additional Charges:
State @ N/C
Pregnant Women @ N/C
Name of Child @ N/C
Number of Adults (over 18) in Household @ N/C
Member's Relationship to Child @ N/C
* Set-up @ $240/F
As expected, 71% are aged between 25 - 39
years old. A majority of household incomes
are $30,000 - $69,999. All records are
personalized. 40% of the file has Email
addresses.
Household Income:
Under $15,000
$15,000 - $29,999
$30,000 - $49,999
$50,000 - $69,999
$70,000+
Member's Relationship to Child: Parent, Aunt,
Uncle, Grandparents, Other
The list must be processed by an independent
mailing house or bureau.
Media: New members can join either online, by
phone or by completing an application form at
most Coles stores. Direct Response, Internet,
Telemarketing, % N/A.
Delivery: 5 Days processing
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