|
This collection of consumer magazine
subscribers is made up of the following
magazines: Australasian Dirt Bike, Australian
Mountain Bike, Outdoor Australia, and Tracks.
What all of these readers have in common is;
they are passionate about their sport.
Typically they are the active, outdoors types
that crave adventure.
Additional Charges:
State @ N/C
Personalized Records @ N/C
* Set Up @ $200/F
Australasian Dirt Bike- This magazine is
designed for the serious dirt bike
enthusiast. It gives readers technical tips,
riding tips, adventure ride reports, product
reports, environmental issues all delivered in
a humorous language coupled with some of the
country's best sports photography.
The average reader is predominantly male, 25
to 34 years old, working in a trade, and is
constantly over-enthused about the technical
and news information he knows he'll find in
each issue of the magazine. He's likely to
have a dirt bike obsessed pre-teen kid who
also owns his own bike and rides with dad
three times a week.
Australian Mountain Bike- This magazine is all
about communicating to all levels of riders.
Its focus is on inspiring, educating and
entertaining the reader.
Readers are passionate about their sport.
They're technically minded, net-savvy and keen
to get their hands on the latest gizmos and
gadgets. Readers are split between two
primary markets - the first are most likely to
be male, 25 to 34 years old of age, working
full time and earning $40,000+. The second
are students at university, again most likely
to be male, and are active across all levels
of sport.
Outdoor Australia is the premium magazine that
covers outdoor and adventure activities. A
bimonthly magazine, it includes articles on
bushwalking, trekking, camping, sea kayaking,
rock climbing and lots of useful product and
location information.
Reader surveys indicate that Outdoor readers
are highly educated, well paid and active.
51% hold management positions, 50% completed
tertiary education and 18% earn $70,000+.
They are demographically diverse, ranging from
25 to 55 years old while 40% are single and
41% are married. They aren't afraid to spend
money on equipping themselves properly,
learning more about an activity or undertaking
an organized tour or instruction course.
Tracks is a hardcore surfing magazine. Its
loyal following has played an integral part in
the development of surfing in Australia and
continues to do so.
Tracks readers are 94% male and the average
age is 20 years old. Half of the readers are
in full time employment, while 28% are still
at school or university.
0-12 Mo
Magazine Title: Current Lapsed
Australasian Dirt Bike 4,886 2,936
Australian Mountain Bike 1,540 779
Outdoor Australia 1,259 589
Tracks 2,345 1,353
100% Personalized
100% Home address
All processing must be conducted by a bureau.
Delivery Time: 5 working days
|
