The IMS SOHO database is comprised of both small and home-based businesses. SOHO business owners rely on outside resources to provide IT/MIS, human resources, payroll, advertising, public relations, and other support services. They subscribe to both online and traditional business publications to help them stay current. Today’s fast paced business environment coupled with strong competition means these small business/home office business owners need to provide cutting edge solutions, top customer service, and quality products and services. To achieve this, they enroll in seminars/continuing education courses, and attend/exhibit at industry related trade shows. They also regularly purchase office supplies, computer equipment, software and other services to meet their office needs.
Reach decision makers at the fastest growing small businesses in America. Small Office/Home Office (SOHO) businesses employ more than 50 percent of the work force, and in the process, generate more than half of the nation's gross domestic product, making them the principal source of new jobs in the us economy. SOHO file provides direct access to these progressive entrepreneurs.
They are also receptive to a wide variety of offers including: all it related offers, enterprise computing offers, IT/Security offers CRM/ERP specific offers, co-location products and services, backup/disaster recovery products and services, server hardware and software, business-to-business offers, business-to-business services, office equipment & supplies, books, magazines subscriptions, seminars, computer hardware & software, networking products, communications products and services, business catalogs, executive self-improvement, communication products/services, and credit card offers.
Roll out a plan by direct mailing, telemarketing and emailing these responsive buyers. Simply e-mail us the html/text copy you want to send, and we will deploy your message for you from our e-mail servers.
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