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These responsive triathletes are serious about fitness and committed to the physical training necessary for competition or living a healthier lifestyle. Each is involved in at least three sports/fitness lifestyles including biking, hiking, running, jogging, walking, and/or skiing.
Nearly 71% are women between the ages of 30 and 49 years old. They routinely seek out sports apparel, equipment, books and magazines that allow them to stay at the "top of their game" and enjoy their hobbies.
Further define this active audience with any of the following selects:
Gender
Age
| Under 20 |
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| 20 to 29 |
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| 30 to 39 |
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| 40 to 49 |
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| 50 to 59 |
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| 60 plus |
|
Household Income
| Under 20,000 |
|
| 20,000 to 29,999 |
|
| 30,000 to 39,999 |
|
| 40,000 to 49,999 |
|
| 50,000 to 59,999 |
|
| 60,000 to 69,999 |
|
| 70,000 to 99,999 |
|
| 100,000 to 124,999 |
|
| 125,000 to 149,999 |
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| 150,000 plus |
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Marital Status
Presence of Children
Credit Card Indicator
Homeowner vs Renter
Occupation
Education
Ethnicity
Specific Sports
Biking, Hiking,Running/Jogging, Walking, Skiing, Tennis
Natural/Healthy Food Lifestyle
Donors
Mail-Order Buyers
Cell Phone Owner/Users |
