|
COUNTS THROUGH 03/03/2025 |
|
|
7,836,360 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
7,836,360 |
HISPANIC MASTERFILE |
$75.00/M
|
771,868 |
AFFLUENT HISPANICS |
$85.00/M
|
1,875,036 |
HISPANIC WITH CREDIT CARDS |
$75.00/M
|
|
The US Hispanic population has experienced a dramatic increase in recent years. Hispanics have a real impact on the American economy and on the cultural landscape. Hispanic buying power of all goods and services has increased 145% over the last eight years. Hispanics now account for billions in new sales and will continue to climb as the Hispanic population grows.
Hispanics currently make up 12% of the nations population and over 87% speak Spanish at home. The culture has a real commitment to family religion and heritage. Offers for household products, services, telecom, ISP's, travel, education, magazines, and catalogs and readily received in the Hispanic household. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
INTERNET/ON-LINE, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
35% FEMALE 65% MALE |
|
AGE |
$15.00/M |
CREDIT CARD |
$5.00/M |
GENDER/SEX |
$3.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$3.00/M |
ADDRESSING |
KEY CODING |
$1.00/M |
CD-ROM |
$50.00/F |
E-MAIL |
$50.00/F |
FTP |
$50.00/F |
|