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After the consumers here signed off on all the paperwork required to obtain a mortgage, it became "real" the first time they opened the door to enter their new home. If they moved into a "handyman's special", it may be months or even years before their house is truly their home. Or if they have moved into a "former model home", all they need to do is arrange the plants and furniture. Depending on the scenario, moving into Your New Home opens the door for new products and services designed to help make a house a home.
These new movers look for interior design, landscaping and decorating ideas using catalogs or subscribing to book clubs and magazines. They also visit garden centers, hardware stores and home centers. Sourced from courthouse records, known subscribers, mail order buyers, retail buyers and home show attendees, the Your New Home database is comprised of direct mail responsive buyers eager to receive offers to help them repair, remodel, or furnish their new home. Be first in their mailbox thanks to large weekly updates available every Tuesday. Take advantage of the Your New Home consumers known traits - credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it's direct mail, e-mail or a multi-channel marketing campaign a success!
Lifestyle Interest Selects Include:
Magazine Subscribers Book Club Members
Cookbook Buyers Antique Guide Buyer/Subscriber
Premium Credit Card Holder Live Auction Attendees
Home Décor/Collectibles Buyers Home Show Attendees
New Phone Connects Newly Issued Credit Card Holders |
