The Hemmings Publishing Multibuyers Masterfile reaches car collectors and auto enthusiasts who are subscribers to two or more Hemmings Publishing magazines. These subscribers turn to Hemmings publications to bring them updated news and information on classic cars, hot rods, muscle cars, sports cars, foreign imports, and collectible automobiles. They purchase Hemmings’ merchandise like collector car books and prints, caps, die cast models, calendars, porcelain signs, wall clocks, puzzles, Hemmings motor oil, trailer hitches, totes, mugs, and key rings.
The readership in this list have subscriptions to at least two of the following Hemming magazines: Motor News, Muscle Machines, Sports & Exotic Car, or Classic Car. They are car enthusiasts, collectors, and auto body shop owners who depend on Hemmings publications for updated info on upcoming auctions, car show coverage, buyer’s guides, restoration advice, appraisal services, cyber cruising, garage tech, and car-making history. They have the discretionary income to buy cars and trucks like the Willy’s pickup, Corvette, Nova, Mustang, Studebaker, Beetle, and Camaro. They travel to auctions and car sales to buy fully restored vintage vehicles or one that can be rebuilt to its former glory. They participate in or attend auctions, car clubs, road rallies, car shows, and auto racing events.
Subscribers from Hemmings Motor News regularly purchase products and services for restoring and accessorizing their automobiles and trucks. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, and wheels. Many of these car enthusiasts are DIY mechanics, they purchase automotive tools like wrenches, sockets, floor jacks, engine hoists, diagnostic tools, timing lights, metric sockets, and compressors. To accessorize their cars, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and car alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.
Car enthusiasts in the Hemmings Publishing Multibuyers Masterfile are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, salvage yards, and auto clubs. |
