|
Politically Active Democrats, Conservatives, Liberals and Republicans is sourced 100% from Data Axle's own premier consumer database and enriched with multiple proprietary sources, combining direct response and purchase data to bring the most comprehensive database on the market today. Data Axle receives a new data set after a major election occurs in that state. Data elements are name, address, date of birth and political party affiliation (depending on the state). Additional data elements have been sourced through political donor information and survey data. Primary source of consumer data is voter registration files.
Our Politically Active Consumers are scored with proprietary predictive response values. Ranking from 1-9, values are based on known transactions taking into account recency of purchase, frequency of purchase activity, and dollars spent (RFM) within each market. A higher RFM score indicates multiple purchases and frequent number of orders placed, tied to dollars spent.
Additional Selects:
Age • Income • POC • Phone Numbers • Email Addresses • Home Value • Mortgage • Home Equity • Purchase Power • Wealth Finder • Occupation • Exact Age/Adults + Children • Radius Mapping
Additional Masterfiles:
New Home Owners § Spanish Speaking § Travel Enthusiasts § Book + Magazine Readers § Craft Enthusiasts § Pet Enthusiasts § Gift Givers § Gardening Enthusiasts § Pet Enthusiasts § Healthy Lifestyles § High Tech & Entertainment Enthusiasts § Savvy Seniors §, Outdoor Enthusiasts § Politically Active Consumers § Religious + Ethnic Masterfile § Travelers § Frequent Vacationers to name a few.
|
