|
COUNTS THROUGH 04/28/2025 |
|
|
2,310,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
80,850 |
MONTHLY HOTLINE |
+
$20.00/M
|
242,550 |
3 MONTH HOTLINE |
+
$10.00/M
|
485,100 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
There is a growing trend across America’s Heartland where 2 or more consumers are commuting to work together. The high cost of gas coupled with driving for one or more hours due to their remote locations, these rural professionals tend to share the costs of driving and strive to be energy efficient. Long commutes are a fact of life for America's Heartland Commuters. Their location means they must search far and wide to find job satisfaction or employment in their chosen fields. Due to the economic necessity of needing a larger income, many have had to seek employment outside of their home community. Listening to books on tape can help make the ride go faster. Belonging to an audio book club or buying books on tape via online or through the mail is on the rise amongst these Heartland Consumers. Part of the personal cost of long commutes is high vehicle maintenance needs and the ever rising cost of fuel. These rural commuters that “Go the Extra Mile” are perfect prospects for Hybrid or Fuel Efficient Auto manufacturers, Automobile Accessories, Natural Gas, and Energy Conservations. They also welcome a variety of different product and service offers.
SUGGESTED USAGE:
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
ZIP/SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
P/S LABELS |
$10.00/M |
|