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Modern Mr. Moms are becoming more commonplace in our society. They enjoy facing the daily ups and downs that come with being a stay-at-home Dad. The American Film Industry has captured this phenomenon in full-length feature films such as “Daddy Day Care”. The film’s plot is based on reality where husbands have switched roles with their high-powered, career minded wives. The Mr. Mom’s here have taken on the responsibility of being the primary care provider for their child(ren), while their wives do the 9 to 5 work scene. They are happy to have their wives be the sole income provider for their families. According to U.S. Census estimates, about 2 million fathers either work at home or are househusbands in order to stay at home with their children while the mother works. Today's stay at home dad has learned to balance preschool, carpooling, caring for cuts & bruises, helping with homework, meal preparation, plus does most of the household chores and they are doing it with pride! The fathers here use the Internet to grocery shop online, search for products and services that will help save time, learn how to be a better parent and generally help them to provide their children with the best of everything. These consumers are direct mail responsive and subscribe to a number of magazines whose editorial focuses on child-rearing and men’s interests. Write Description Here
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