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S.W.A.N.K.s (Single Women, Affluent, No Kids): There is an enormous female audience in our country with colossal spending power. They are SWANKs, or single women who are financially independent and do not have children. These health and fitness -minded women have dedicated their lives to keeping their bodies in the best shape possible and to live a healthy lifestyle. These health-aware women purchase fitness and health related products wherever possible and are prime prospects for all health-related offers from publications to affinity credit cards. Recommended Usage: Direct Mail Health Catalogs, Natural Vitamins and Supplements, Organic Products, Fitness Products, Diet Products, Health-Related Offers, Health Subscriptions, Self-Improvement Offers, Family-Related Offers, Fitness-Related Books, Healthy Cooking Products and Books, Domestic & International Travel, Cruise Offers, Insurance, Music, Spa Vacations, Golf Resorts, Time Shares, Fundraising to Health, Political, Humanitarian, Children and Environmental Causes, Sports, Financial & Investment, Hobbies, Home Décor, Food & Cuisine, Outdoor & Recreational Offers. |
