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S.W.A.N.K.S (single women affluent and no kids) – this female audience is enormous in our country and growing very rapidly. This is a female audience with colossal spending power. It’s becoming more common that women are deciding to pursue financial independence over marriage and family, and as a result, these women have the financial freedom and means to purchase most of what they desire. They are busy women with demanding careers, so their preferred method of buying is through direct mail and are perfect for internet conversion for their favorite products and services. Apparel direct mail catalogs are perfect for these women – whether it’s shoes, handbags, accessories, cosmetics, gifts, or even travel offers, make sure your mailers are targeting this audience. Recommended Usage: All apparel catalogs, Accessory Catalogs, Jewelry, Shoes, Lingerie catalogs, Fitness Apparel and Accessories, Home Décor, Fundraising Appeals: Political, Children’s Welfare, Religious, Humanitarian, Animal Welfare, Environmental, and Health Causes; Subscriptions, Continuity Book and Music Clubs, Food offers, Electronics, Diet offers, Outdoors, Travel, and sports. |
