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Moms know everything. Given their mastery of multitasking, is it any wonder mothers make such good business owners? Women are starting businesses at nearly twice the rate of men. (as reported in Entrepreneur Magazine) Some work at home; some have branched out to family friendly offices creating a catalyst for businesses to adapt to America’s emerging workforce and how we market to them.
Modus Vivendi™ or “Way of Life” has identified the Lifestyle attributes for these working mothers. This dynamic new Lifestyle Database will give marketers a pathway to success and is committed to providing marketers with the most accurate, deep and fresh, Lifestyle Data.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of survey responders, product buyers and a variety of other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of accurate fresh data.
Modus Vivendi™ is available for list rental or for enhancements using Modus Match™.
Work at Home Moms: 2,100,800
Working Mothers: 3,500,000
Women Business Owners: 3,000,000
SOURCE
Direct Mail/Internet Surveys/Modeling
Samples available upon request |
