The Hemmings Publishing Masterfile reaches avid car collectors and automobile enthusiasts who subscribe to Hemmings publications and suite of online resources. These consumers want up-to-date information and news on car profiles, auctions, clubs, buyer’s guides, technical advice, and car products. They purchase Hemmings’ merchandise like collector car books, apparel, die cast models, collector car prints, calendars, porcelain signs, wall clocks, puzzles, motor oil, trailer hitches, totes, drinkware, and key rings.
The enthusiasts and collectors in this list own or are passionate about classic cars, sports cars, and muscle cars. They are subscribers to Hemmings magazines including Hemming Motors News, Muscle Machines, Classic Car, and Sports and Exotic Car. Issues are packed with coverage of cars from around the world. From Swedish rally-inspired road cars to high-end German sports cars to the classic Ford Mustang, these car buffs travel to auctions and car shows to purchase or admire the precision engineering and styles of their favorite cars. They buy classic cars in mint condition and collectibles they can restore to their former beauty. They search Hemmings classified ads to buy cars, parts, and accessories.
Car owners have the discretionary income to purchase a large variety of products and services to keep their vehicles in top condition. They buy parts like radiators, water pumps, hoods, engines, steering racks, tie rod ends, suspension, and wheels. Many car buffs like to work on or restore their own cars and purchase the necessary automotive tools such as wrenches, sockets, diagnostic tools, timing lights, metric sockets, nuts, bolts, compressors, and pliers. To accessorize their collectible, they purchase seat covers, emblems, dash mats, floor mats, grille guards, car covers, mirrors, gauges, and alarms. They utilize the services of upholstery shops, car painters, car wash and detail shops, auto body shops, and tire companies.
Car enthusiasts in the Hemmings Publishing Masterfile are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, auto publications, credit card issuers, event coordinators, auction houses, and auto clubs. |
