|
With the number of Hispanics living in the United Statesestimated to be more than 35 million, the U.S.Hispanic market is becoming a priority for many U.S.businesses. However, within the Hispanic American minority, there are people of many different national and ethnic origins. So marketers need to be aware and place importance on how they market to this ever emerging varied group of spending consumers.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of scored household income levels, census data, self reported survey data, occupation/titles, mortgage data, home values and other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of targeted “way of life” data.
Source
Self Reported/Internet/Direct Mail
Argentina 434
Bolivia 644
Brazil 21,768
Chile 156
Colombia 25,389
Costa Rica 2,028
Cuba 360,905
Dominican Republic 49,507
Ecuador 8,440
El Salvador 58,193
Guatemala 7,308
Honduras 5,072
Mexico 4,716,441
Panama 328
Paraguay 97
Peru 3,454
Puerto Rico 734,648
Spain 7,234
Uruguay 145
Venezuela 297 |
