BrylaneHome Mailing List

Reach a large universe of value conscious consumers who purchase home décor and gift items from BrylaneHome. The BrylaneHome catalog features just right items to brighten up a room, bedding ideas in the latest colors, patterns and styles, and great furniture and storage solutions that buyers are looking for at prices they can afford.

SEGMENTS COUNTS THROUGH 05/31/2025
352,191 TOTAL UNIVERSE / BASE RATE $105.00/M
 21,389 30 DAY BUYERS     $24.00/M
 52,281 3 MONTH BUYERS     $19.00/M
 99,419 6 MONTH BUYERS     $14.00/M
 195,040 12 MONTH BUYERS     $11.00/M
  FUNDRAISING BASE RATE $65/M    
  PUBLISHING BASE RATE $65/M    
  FOOD BASE RATE $75/M    
  NON-COMPETITIVE MAILERS $85/M    
DESCRIPTION

Reach a large universe of value conscious consumers who purchase home décor and gift items from BrylaneHome. BrylaneHome is where value-conscious consumers find everything they need to bring out the best in their homes. Whether searching for items to brighten up a room, bedding ideas in the latest colors, patterns and styles, or great furniture and storage solutions, buyers find the perfect home accents at prices they can afford. The BrylaneHome product line includes innovative home décor, wall art, rugs, gifts, kitchen items, window treatments, yard and patio décor, home office furnishings and much more.

 

Source:

Direct Mail Sold

Web

 

General Comments:
Product Selects include:
Bedding
Home Accents
Cookware/Tabletop
Kitchen
Storage/Cleaning

Bath

 

Additional Selects:

Bank Card

In-house Credit Card

Deferred Billing

Change of Address
Multi Buyers
Requestors

Average Age: 58


Dollar is kept average purchase. Last Purchase is selectable.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: SEE BELOW IN DESCRIPTION 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 90% FEMALE 10% MALE  
SPENDING: $85.00 AVERAGE ORDER 
SELECTS
$100   $34.00/M
$150   $39.00/M
$50   $22.00/M
$75   $29.00/M
12 MONTH HOTLINE   $11.00/M
3 MONTH HOTLINE   $19.00/M
30 DAY   $24.00/M
6 MONTH HOTLINE   $14.00/M
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
BANK CARD   $16.00/M
CANCELLATION FEE   $150.00/F
CHANGE OF ADDRESS   $12.00/M
CREDIT CARD   $12.00/M
DEFERRED BILLING   $12.00/M
GENDER/SEX   $8.00/M
IN HOUSE CREDIT   $12.00/M
INCOME   $10.00/M
INTERNET   $20.00/M
LAST PURCHASE   $12.00/M
MULTI-BUYERS   $12.00/M
PRODUCT   $18.00/M
REQUESTORS   
RUNNING CHARGE   $10.00/M
STATE, SCF, ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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