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Today’s Heartland Singles constitute more than 40 percent of the adult population now living in Rural America. With an increasing number of young adults staying single longer, they are wisely taking the time to set up life insurance, investment plans and savings accounts for their future.
The emphasis on family involvemnt is still a key part of the lifestlye for these Heartland Singles. Being known as the “fun” Aunt or Uncle is a title they wear with pride. Although one-person households include a range of ages and lifestyles, consumers who live alone can be divided into two primary segments: those under age 25, and seniors.
By necessity, many married couples are more conservative spenders than their one-person household counterparts. Being single comes with its own set of spending priorities – and that means dining out 2 or more times per week, spending more on vacations, clothes and entertainment in general. The Americana Review – Heartland Singles are enjoying the single life for now and are perfect prospects for various products and services designed with them in mind.
Suggested Usage:
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Cosmetic, Health & Diet Offers
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Home Improvement Services
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Vacation Offers
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Banking/Investment Products
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Credit Card Offers
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Magazine Subscriptions
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