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With the number of Hispanics living in the United Statesestimated to be more than 35 million, the U.S.Hispanic market is becoming a priority for many U.S.businesses. However, within the Hispanic American minority, there are people of many different national and ethnic origins. So marketers need to be aware and place importance on how they market to this ever emerging varied group of spending consumers. Most importantly, Hispanics pay close attention to family matters, etiquette, rituals & religion, holidays, food/eating, education/work and most importantly tradition!
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of scored household income levels, census data, self reported survey data, occupation/titles, mortgage data, home values and other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of targeted “way of life” data.
Rich & Famous: 657,980
Music/Video/Film: 1,400,000
College Students: 800,000
Books/Magazines: 950,000
Museums: 178,300
Concerts: 245,799
Cooking/Foods: 645,833
Religious: 3,299,000
Hispanic TV: 2,500,000
Source
Self Reported/Internet/Direct Mail |
