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By plane, train or automobile, Hispanics are on the go in record numbers! Hispanic travel has increased tremendously, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole.
The growth in travel has kept pace with the growth in population of Hispanics. The Hispanic “travel boom” means Hispanics are taking more trips and its continuing to become a big growth market.
Hispanics are very family-oriented, and often travel with three or more people from the same household. The Hispanic community has a lot of buying power. This spending power helps them to travel. Finally, the increased dispersal of Hispanic families throughout North Americamakes this emerging número uno market attractive to many marketers looking to target specialty travelers and vacationers.
Modus™ applies proprietary state-of-the-art techniques and “logical link” relationship algorithms to a database of scored household income levels, census data, self reported survey data, occupation/titles, mortgage data, home values and other targeted audience groups. Modus Vivendi™ engages predictive scoring, comprehensive modeling and psychographic profiles with real time demographic data to provide a unique blend of targeted “way of life” data.
Timeshare: 345,330
Cruise Passengers: 1,500,000
US Travel: 2,400,000
International: 900,000
Family Vacation: 3,500,000
Online: 670,000
Credit Card: 1,400,000
Mail Order: 1,600,000
Source
Self Reported/Internet/Direct Mail |
